The Wall Street Journal estimates that in this country 83 cents out of every dollar is directly spent or influenced by women.
Michele Miller, author of the blog Wonder Branding says many marketers fall prey to believing in myths that come with trying to market to women. Here are some of the most common myths.
1. You believe that low prices are the most important thing to her. There are two types of buyers, transactional and relational. For the most part, women will always prefer relationship over the transactional step of buying based on low price only. Women want a connection.
2. You believe that you are marketing to her and to her alone. The next best thing to blessing a woman is blessing those she loves. When you provide a remarkable experience for one of her kids, she'll talk about you to her friends.
3. You believe she's "thinking pink". Not all women are "girlie-girls". When you design your Web page for a mom, don't think it's as easy as just changing you color scheme to a more pastel palette. Moms are a diverse bunch. Choose a much more neutral palette, allowing the photos and copy to make the direct connection with Mom.
4. You believe she's too busy or too distracted to are about the details. Do some moms care about the floor plan of her son's cabin or the menu at camp? You bet. The more details you can provide on the Web site, the more Mom will appreciate it - and she'll tell her friends.
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