1. Be Authentic - Don't exaggerate, just be real.
2. Update Regularly - Provide relevant content two or three times a week on a blog. For twitter/Facebook update at least once per day.
3. Start Conversations - Remember, the idea is to connect with people for conversations. Comment on someone else's blog or Facebook page. The more you interact with others, the more response you will get to your own content.
4. Check Out Resources - Get a good footing in terminology and basics.
5. Do It - Your main education will come when you participate.
Good post! Which one of these has been the easiest or hardest for you guys?
Bill, Melissa's out of town so she asked me to respond to your kind comment! Definitely updating the blog content on a regular basis has been the most difficult for me. Updating Twitter is much easier to keep up with. And, as you've probably noticed, being authentic has not been real hard for me! ;-)
Yeah, authenticity comes pretty natural to you guys for sure! Keep up the good work.