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November 24, 2008

New World Vision study reveals good news for charitable giving

• As a result of the current economic climate, seven in ten adults (71 percent) will spend less money on holiday presents this year, and about half (49 percent) are now more likely to give a charitable gift as a holiday present.


• More than four in five adults (84 percent) would prefer to receive a meaningful gift that would help someone else rather than a traditional holiday gift such as clothing or electronics.


• More than half of U.S. adults (57 percent) want something for the holidays this year, but only about one in three (36 percent) say they need something.


• More than half couldn't remember what they received. More women (60 percent) remember exactly what they got for Christmas last year than men (49 percent).

Read more about this study.

The current state of the economy isn't all bad news. If people realize the difference between "need" and "want" and as a result decide to give more of their money away to causes and organizations that help others, we all win.

P.S. Why not find a way to replicate World Vision's Christmas catalog within the context of the ministry of your church? What if every church came up with a catalog that featured the needs and ministries of the church and offered the chance for church members to give an "alternative" Christmas gift to friends and family by supporting those needs and ministries?

Posted by bstroup at November 24, 2008 3:29 PM

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