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February 17, 2009
What if Zagat rated your church?
Zagat, the famous restaurant rating source, is now venturing into rating doctors. As you can imagine, the resistance is great from the industry but the interest just as great from consumers.
My question is this: what if Zagat rated your church? And what if church members decided which church to contribute to based on that rate? What do you think they would measure? If you were independently rating churches, what score would you give your church?
Churches aren't off limits. Your givers want to see results and are increasingly becoming empowered to demand it from church leaders. They want the same fiscal transparency and accountability that consumers demand in the marketplace to occur in their churches.
Traditional nonprofits are already subject to this type of independent rating system. It's coming to churches too. And when it does, you're giving will be impacted. Are you prepared?
Posted by bstroup at February 17, 2009 4:13 PM
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Comments
Very interesting to think through. People independently rate churches on a variety of items - it makes sense that a survey company would do so.
Posted by: Joseph Sangl at February 18, 2009 8:28 AM
Good point. They are already doing it.
Then again, great point!
Posted by: Ben Stroup 
at February 18, 2009 5:30 PM