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April 13, 2009
Fundraising is Beautiful Podcast: Partner with your donors
Thanks to Jeff Brooks with Donor Power Blog for pointing me to Partnership (not marketing) with donors.
Here are some key thoughts from the podcast:
1. Non-profits are moving from marketing to donors to providing information to them.
2. Relationships are moving from mass scales (direct marketing) only to one-on-one relationships.
3. Donors want to connect with the point of impact, not just great stories.
4. Begin seeing donors as shareholders and investors.
5. Donors understand that success involves failure. Too much good, to perfect of a picture becomes suspect when people know you have to fail in order to succeed.
6. 20% of programs non-profits are operating today aren't working and need to be cancelled or retooled.
7. Transparency takes time but will be required to generate long-term financial support.
8. Acquisition of new donors is important but is second to retaining donors.
The ideas capture the philanthropic revolution that is happening among those who sit in our pews week after week. We must return the "power" of our organizations, our churches back to the lowest common denominator. If we don't, we risk losing our best givers.
Gone are days when people will give to the church with no interest or care in what happens to it once it hits the offering plate.
Posted by bstroup at April 13, 2009 7:52 PM
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