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April 2, 2009
When was the last time you said "thank you"?
Sometimes we get so busy "making the ask" that we forget to thank those who have already given. What we miss is the opportunity to acknowledge and cultivate the first-time giver into a regular donor.
I can't remember the last time I heard a "thank you" from the pulpit. We spend a great deal of time making appeals to fund the ministry God has given us to do. This is absolutely essential. Equally important is that we remember giving is an emotional, relational process. Just like we thank others when they do something on our behalf - even little things - pastors and church leaders ought to consider building in a systematic way to thank every person who contributes to the ministry of the church.
I wonder how much money has been left "on the table" or - worse - diverted to places other than the church because no one in the church ever took the time (even something as simple as an automated e-mail) to say "thank you."
Posted by bstroup at April 2, 2009 2:11 PM
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