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June 2, 2009
It should ALWAYS be about the donor
People don't give to your organization because you told them to do so. In fact, their giving has NOTHING to do with YOU. Your donors (or "members" in a church context) give to your organization/cause (or church) because they are inspired by the work you do; it speaks to who they are, how they want to change the world, and what legacy they want to leave behind.
Want to inspire giving? Stop talking about yourself and how great you are. Focus on the donor, that is the person in the pew.
Posted by bstroup at June 2, 2009 3:30 PM
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