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June 8, 2009
The most effective way to increase giving in your church
The Chronicle of Philanthropy recently published New Study Looks at Traits of Donors Who Give the Most.
The last paragraph of the article reads:
"A key point we are making is that fund raising via your recruiters is perhaps more like community organizing than traditional direct marketing and fund raising," he writes. "You are not taking an order ... you are empowering and enabling others to take orders for you."
As social media is changing the balance of power from the institution to the individual, I think a shift in fund raising is also taking place. Institutions (i.e. the church) need to begin thinking about how they can facilitate and empower their existing donor base to multiply its fund raising efforts. This may very well be the most effective way to increase total giving.
Do you agree?
Posted by bstroup at June 8, 2009 3:47 PM
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