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July 31, 2009
Church created Cooperative Program promotion
I stumbled upon a great example of how one church (who leads the state in which it resides in CP giving) decided to create its own promotional content for the Cooperative Program. I wonder what will be more effective among the membership of this church: corporate promotion that originates at the Executive Committee or the church where the church member attends?
Personally, I think the corporate promotional material from the Executive Committee is really good. John Kyle is a great guy and a good friend. He is very creative and has done a wonderful job. He has a tough job indeed. Social media is indicative of a change, a shift that is taking place. The lowest common denominator - that is the local church or even the person is the pew - is now empowered and must carry out any message that in the past has been the burden of the organization. The corporate organization becomes a facilitator of dialogue rather than a content creator.
There is something more trustworthy, more credible when someone you know, like, and trust says the same thing a corporate entity or organization does. Maybe the future of Cooperative Program promotion will look more like what this church has done (and maybe Tom's Shoes) than slick brochures and polished digital media:
What is the Cooperative Program?
What is the Cooperative Program?, Part 2
What is the Cooperative Program?, Part 3
What is the Cooperative Program?, Part 4
You be the judge ... isn't that what the social media revolution is all about anyway?
Posted by bstroup at July 31, 2009 7:21 AM
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