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September 16, 2009
Google's Fast Flip and church giving
Google has done it again. Reading the news will NEVER be the same again.
Fast Flip allows me to flip through, not one magazine or newspaper, but hundreds. I can browse by "most viewed," "headlines," etc. And I can actually flip through and see a thumbnail image and title of the article without having to leave the main page UNTIL I see something I want to view.
It struck me how easy it was to access content from HUNDREDS of sources in literally seconds.
Only moments later did it occur to me that this platform and design represents what an electronic version of how people choose the organizations or causes they want to invest their time, talent, and treasures in might look like. Each of these news sources (just like churches) thinks they are superior than the others.
The difference is that I (the reader or the person in the pew) get to choose, not the organization (or church). And what makes me choose one article (one church) over another, one new source (or ministry) over another ... content. The title hints at the substance of the article. And if the substance is less than the title suggests, I simply keep scrolling.
What I really want is great content. Substance that matches my expectations.
When it comes to church giving, the reality is that the people in the pew have a seemingly unlimited number of options to choose from to donate their time, talent, and treasures. What separates one cause or organization from the rest?
Content.
S-U-B-S-T-A-N-C-E!
Does the content or substance of the ministry in which your church invests stand out and inspire people to contribute?
If not, you have some work to do. (And, of course, I'd be happy to help.)
Posted by bstroup at September 16, 2009 4:44 PM
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