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September 30, 2009

Louisiana Baptist Convention: Social Media in Ministry

I was invited by the Louisiana Baptist Convention to come meet with their Cooperative Program and Stewardship staff about using social media as part of their promotion and funding strategy. I also was given the opportunity to share with the entire Convention staff about the basics of social media in ministry.

I choose to restrict my presentation to the "why" and "what" of social media instead of the "how." It's easy to get lost in all the tools available today. I think it's best when someone first understands the assumptions behind social media and why it is the primary platform responsible for the revolution of communication between people and organizations. If you don't understand the reasons behind the tool, you'll never be able to use it strategically.

I wanted to share my presentation with you. I hope it is helpful to you in your work and ministry.

(Note: I'm not an expert in social media. I have wrestled with it enough to have had success and failure and am willing to share my "war stories" with others.)

Posted by bstroup at September 30, 2009 7:02 AM

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