« Short Stories on Stewardship: An "Excess"ive Opportunity | Main | Find purpose and church growth through giving »
October 8, 2007
Tough Words from Barna on Church Giving
People no longer give to the church simply because it is the church. The church must prove it is worthy of donations through the mark it leaves on the world...Today, four out of five church supporters actively search for evidence that their money has made a difference in people's lives. Now here's the rub. Most churches are struggling to trigger this motivation for giving because relatively few churches periodically, quantitatively and objectively measure their ministry influence. In an age of consumer skepticism, organizational excellence and virtually infinite choices, churches cannot afford to risk reliance upon people's assumptions and good will.
From How to Increase Giving in Your Church (pg. 62)
by George Barna
Posted by bstroup at October 8, 2007 1:39 AM
Trackback Pings
TrackBack URL for this entry:
http://blogs.lifeway.com/cgi-bin/mt3.35/mt-tb.cgi/319