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January 7, 2008
The results of online giving are in...
I found this post very interesting. It analyzed 70 non-profits to evaluate the overall effectiveness of their online giving strategies. The prevailing theory is this: online giving will increase donations and overall effectiveness at raising the funds necessary to support the operational needs of the organization.
Here is a piece of what the survey revealed in the area of retention:
The groups we surveyed retained 70% of their online monthly donors in their first year, but retention rate dropped to 52% the second year.
On average, 12% of online monthly donors missed at least one monthly payment in two years.
People's behavior appears to be the same--whether donations are electronic or via paper. So for the average non-profit (or in our case the church), is online giving the "magic bullet" that will yeild a more consistent stream of income and increase giving, or is it simply another medium for people to choose from?
You decide.
Posted by bstroup at January 7, 2008 1:36 AM
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