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July 14, 2008
Giving and the Church Member Experience, Introduction
I try to read as much as I can from many different sources. This exposes me to different ideas both inside and outside my discipline of stewardship and giving. I often find myself borrowing from other disciplines and incorporating them into my work.
I was reading Customer Experience Matters. The writer identifies 6 things he calls "laws" that define the customer's experience. But I didn't just find it there. I also read about it in a recent post on Donor Power Blog. The 6 Laws of the Customer Experience are:
1. Every interaction creates a personal reaction.
2. People are instinctively self-centered.
3. Customer familiarity breeds alignment.
4. Unengaged employees don't create engaged customers.
5. Employees do what is measured, incented and celebrated.
6. You can't fake it.
I began thinking about how the "laws" could be translated into the vocabulary and culture of the church. Since we know that church giving is an emotional process, the stronger the experience is with a local church the stronger or more likely the individual is to contribute through their time, talent and resources.
Let me take a stab at re-wording these for the sake of our discussion.
6 Laws of the Church Member Experience1. Every ministry opportunity or worship service creates a personal reaction.
2. People are instinctively self-centered rather than corporate-centered.
3. Church member familiarity (with doctrine, people, educational and service opportunities, etc.) breeds alignment.
4. Unengaged church members don't create engaged church members.
5. Church members (just like the rest of us) do what is measured, incented, and celebrated.
6. Churche Members can't fake (or fabricate) sincerety of belief or commitment.
This post begins a series where we'll take a look at each of these six laws to determine how we (church leaders) can work toward creating authentic experiences for our members that will foster and sustain a sense of internal connection with a local body of believers that motivates them to demonstrate such in measurable ways such as giving of their time, talents and treasures.
Posted by bstroup at July 14, 2008 1:54 AM
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