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July 23, 2008

New study shows no generational gap in giving

The common perception is the younger generations aren't as generous as previous generations were and continue to be. A new study reveals that this assumption may need to be reconsidered.

What I found most interesting were the findings that younger generations want to contribute to global causes that make the world a better place to live while older generations give to suuport programs and institutions.

I also was intrigued by the argument that non-profts are "leaving money on the table" by not asking for larger donations from younger generations. The study suggested that younger generations are willing to give more but are only being asked for smaller amounts.

What this means is that the future is very bright for the church. It confirms that God will continue to provide the means to fully fund and sustain the work of his people until his ultimate return. The tough part is that the responsibility falls upon the shoulders of church leadership to step up to the plate and raise this next generation to be stewards or managers of the assests God has given them in their time, talents and money.

The vocabulary of the conversation of stewardship will change, but the end result is the same. Are we willing to reconsider how we are approaching stewardship to ensure the end result is the development of more stewards and not replicas of past success?


Posted by bstroup at July 23, 2008 1:49 AM

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