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September 11, 2008
Even in tough times, make the ask
In Time to Ask is Now, fundraisers say, one fundraising consultant is quoted saying:
"There are 1.4 million registered charities," she said. "If you don't ask your donors, they are going to be asked by other people."
Jeff Brooks, author of Donor Power Blog, agrees. He says in Tough Times? Don't give up that the best time to ask donors for money is when you - the organization - are in the MOST need.
But why? That seems as counterintuitive as the old "buy low, sell high" stock market advice. It just doesn't feel right. And if you're like most church leaders, then asking for money is already a high-stress task that you feel forced to do. Add to the scenario a weakened economy and you're even less likely to make the ask.
As one of my former pastors used to say: "Take a baby aspirin and get over it." The responsibility to fully fund and sustain the ministries we are called to lead falls on our shoulders. There is no better time than the present to ensure that this is the legacy you create today and leave behind for the next person who fills your shoes.
Get out there and make the ask!
Posted by bstroup at September 11, 2008 1:06 AM
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