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September 10, 2008
How much can we raise?
Great article from Jim Sheppard with Generis.
If you're thinking about embarking on a capital fundraising campaign, this is a great summary of what you need to consider before (or as) you begin.
He outlines five indicators that measure a church's ability to accomplish its capital fundraising goal: Clear vision of ministry; Strong staff leadership; strong lay leadership; Unity of leadership; and Strong consensus as to the need for the funds.
I think the last one is the most important. If the general population (those who will be actually funding the pledges) don't support or understand the need, then the money raised won't be consistent with the pledges made. Church leaders get in trouble when they "push through" a capital campaign and forget to ask the person in the pew if they see the need too.
Anyone care to share if their personal experience proves these indicators to be accurate? Can you think of an indicator that Jim didn't mention in his article but you've learned is absolutely critical to success?
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Posted by bstroup at September 10, 2008 1:28 AM
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