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October 27, 2008
Study reveals that 50% will donate online this holiday season
A new study on charitable giving revealed that nearly 50% of online consumers plan to donate during the holiday season in 2008. Further, the donations are estimated to be similar to the 2007 holiday season.
This is good news given the fact that most non-profits (this includes churches) aren't exactly sure what to expect over the next several months.
What was most interesting was the emphasis on online donation tools being identified as an essential medium to collect a majority of those donations.
"More than 50 percent of online consumers say that they plan to donate via the Internet during the 2008 holiday season," said Vinay Bhagat, Chief Strategy Officer and Founder of Convio. "This level of online support shows that nonprofits of all sizes need to make sure that their web sites and other electronic communications meet consumer expectations. It is also important to make sure that traditional appeals such as direct mail, television and events provide people with the option to give online. If it is difficult to give to your organization online consumers will find an alternative."
Does your church currently offer online giving? If not, maybe it's time to have that conversation.
Posted by bstroup at October 27, 2008 12:12 PM
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