September 30, 2009
Louisiana Baptist Convention: Social Media in Ministry
I was invited by the Louisiana Baptist Convention to come meet with their Cooperative Program and Stewardship staff about using social media as part of their promotion and funding strategy. I also was given the opportunity to share with the entire Convention staff about the basics of social media in ministry.
I choose to restrict my presentation to the "why" and "what" of social media instead of the "how." It's easy to get lost in all the tools available today. I think it's best when someone first understands the assumptions behind social media and why it is the primary platform responsible for the revolution of communication between people and organizations. If you don't understand the reasons behind the tool, you'll never be able to use it strategically.
I wanted to share my presentation with you. I hope it is helpful to you in your work and ministry.
(Note: I'm not an expert in social media. I have wrestled with it enough to have had success and failure and am willing to share my "war stories" with others.)
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September 25, 2009
Google's SideWiki will force church leaders to listen
This is the last straw.
Social Media has changed the way individuals engage with organizations and the way organizations engage with individuals. There are still a few organizations who believe that they still control the conversation. Even if you had a hint of hope that this was true ...
GIVE IT UP!
IT'S OVER!
Wave the white flag of surrender!
Google's SideWiki gives anyone ... ANYONE the ability to comment on any Web page and the entire WORLD can read it.
It gets better ....
You CAN'T do ANYTHING to stop it.
This applies to churches too. I wonder what people will write on the SideWiki of your church's home page?
It's over. The only thing for the church/organization to do is ...
L-I-S-T-E-N!
(Not necessarily a bad thing. Maybe we talk too much anyway.)
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September 21, 2009
The Future of Church Giving
I really appreciated Jason's post this morning, "Musings on the Future of Fundraising." I think he really drives home the point that it's the responsibility of organizational leader (NOT SOMEONE ELSE) to begin planning how the organization will connect and communicate with its core constituency as the means by which we interact with each other is rapidly changing.
There are only two things driving this change:
1. Technology
2. The acceptance of that technology
The rate of change in both catagories is happening so fast it is almost discouraging at time. BUT this is the work we have been given to do. We lead organizations and are responsible for ensuring the organization or cause's effectiveness and sustainabiliity for the present AND the future.
What are you doing TODAY to learn about new technology? What conversations are you and your core leadership staff having TODAY to plan for the shift that is already in motion?
No one knows exactly what this is going to look like when it's all said and done (if there is even a point in which we will be able to declare "said and done"). The difference - for the church at least - is that we can't rest in historical "slowness" of the church to adopt technology. The people in the pew are demanding it.
Are you choking your church's ministry impact because you refuse to learn and adopt new mediums of communication? If you are, then you are paving the way for an under-funded ministry that will be crippled today and perhaps paralyzed very soon.
The future is now. What are YOU doing about it TODAY?
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September 3, 2009
We interrupt this programming for an important public announcement ...
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August 19, 2009
What you don't want your members to know ... Tithing Tricks
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August 18, 2009
The Money Song (that never talks about money)
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July 14, 2009
How to Use Facebook to Attract Supporters
How should nonprofit organizations use Facebook to build relationships and raise money? Allison Fine, the host, interviews Joe Green, who helped found Causes, a section of Facebook designed to help charities win support, and Amy Eldridge, founder and executive director of Love Without Boundaries, an all-volunteer group that provides humanitarian aid to Chinese orphans. (Running time: 14:45)
Here's what I want to know: Is you're church using Facebook as part of your funding strategy? How?
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July 10, 2009
The dancing tither ... believe it or not
Thanks to Tithe Stewardship & Church Tithing for this one.
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July 8, 2009
Church Solutions highlights recent blog post
Church Solutions highlighted a recent Do More Ministry post as part of their Ministry Mindset Guest Blog series this week.
Related Posts:
Should churches rely on one stream of income?
Follow up to additional sources of income for churches...tomorrow
Multiple funding options for churches
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July 6, 2009
Tithe rap with more than 173k views on YouTube...watch this...yo
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May 28, 2009
Follow Do More Ministry on Twitter
I saw this comic strip today and wanted to share it with you. (Warning: If you're not a Twitter user, this may not make sense. Double Warning: Not being on Twitter is equivalent to not having a telephone.)

I want to take the opportunity to remind you that Do More Ministry extends beyond this blog. You can follow Do More Ministry on Twitter. While a lot of the information shared on this blog is shared via Twitter, you can also expect to be pointed to many more important articles, quotes, and updates in the world of church stewardship and the larger non-profit development world.
I would welcome your "follow." (Sorry...it's a Twitter thing.)
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May 19, 2009
4 new Delicious articles about church giving
I want to take the opportunity to remind you about the Do More Ministry Del.icio.us page that is a collection of articles and videos related to stewardship and giving. Almost every link I use in a blog post can be found on this page along with a few extra. Let me encourage you to bookmark this page and visit it regularly as you look for information about church giving.
Here are four articles I added today that you don't want to miss:
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April 9, 2009
My answer - Should churches offer "premiums"
Now that you've had a chance to respond to Should churches offer "premiums" to encourage online giving, I want to lay out a few of my thoughts on the issue.
First, I don't think the church needs to be in the business of gimmicks. We already do enough of that. We toss "books" of printed paper at visitors and guests. We have welcome committees and welcome packages that weigh as much as a gift basket from Harry and David. So, in a sense, churches are already offering premiums to prospects.
What we are learning is that no one choose to invest their time, talent, and resources because of a premium they are offered. People choose a community to join and contribute to because of the people they meet and the relationships they build. It's an emotional process; it's an emotional investment.
Second, premiums come in many forms. The traditional non-profit world uses products as premiums. The reason premiums are so effective is that they give the existing or potential new donor a reason to take action. When it comes to church giving, there are few "call to actions" outside of the offertory or the occassional special offering.
Fundraising for special events is one thing. Raising funds to support an ongoing operational budget for a complex ministry is a completely different thing. It's the difference between a sprint and a marathon.
What if instead of a coffee mug or the classic church t-shirt, the church offered experiences? What if the premium was every new giver this Sunday will be given a partial (or full) scholarship to participate in some mission project? It's so easy to restrict ourselves to thinking of premiums in the traditional way. Premiums are simply a tool to generate a response and only work when coupled with a compelling call to action.
Third, churches need to reconsider the methods they use to generate the funds they need to accomplish the ministry God has placed on their hearts. Premiums are one way to begin thinking about things differently. It forces the church leader to consider those things that only the church could offer a potential donor, especially the opportunity to become personally invested in the ministry of the church.
Capture the heart of the giver, and you'll create a long-term donor. Growing your base of long-term donors creates a more sustainable funding model.
Many church leaders still assume that Christians automatically reserve the tithe for the church alone. This simply isn't true. If churches don't respond, the dollars of the people who occupy our pews will be funneled to those outside the church who make a more compelling ministry case.
Finally, I want to suggest to you that one benefit of online giving (which was the context of the research cited in yesterday's post) is that people who don't visit your church campus are able to easily contribute to the ministry of your church. This is an entirely new dimension of funding that I don't think many in church leadership have considered.
If we believe that the internet is a ministry tool, why exclude those who find spiritual nourishment from your Web ministry (online sermons, tools, Bible searches, etc.) from contributing to the organizational needs of your church? Or, what if you have a parent of a child who has been changed by your ministry who wants to contribute but doesn't go to your church or doesn't go to church at all? What if this tool, if encouraged, becomes the bridge between you and this individual?
All churches have "premiums" that they can offer to encourage participation and grow their giving base. The question is will you do the hard work, the necessary creative thinking to find those things that inspire others to become a part of what you are doing? Better yet, is what you are doing so compelling that others want to join you in your efforts and fund your ministry?
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April 8, 2009
Should churches offer "premiums" to encourage online giving
I recently subscribed to a magazine that offered me a free gift if I completed the transaction by a certain date. This is what the direct marketing industry calls a "premium." And its wide acceptance and use confirms it works.
Traditional non-profit fundraising appeals have also utilized this technique. Just listen to the latest public radio or television membership drives, and you'll hear: "All members giving at "x" level, get "y."" The bigger the giving, the better or "more valuable" the gift.
As the fundraising world looks to the internet as the new frontier, some are wondering if this mainstay approach to growing your giving base will translate into the digital giving experience too. According to one study, the simple answer is yes.
Recent research confirmed that this technique still works. In most cases the best results come with the increase of new givers, the most difficult and costly segment to recruit. Nonetheless, the research also confirmed that a premium helped increase the average gift or overall response from current or existing donors.
"Offering a premium significantly boosted response rates and average gifts for two of the four organizations. The other two organizations saw a significant increase in either the response rate or the average gift. On average, response rates rose by 95% and average gift size increased by 37% when a premium was offered.1 That translates to nearly twice as many new donors, on average!"
Should the church consider employing this technique as well? As churches seek to expand their giving base to fund their complex ministry budgets, is there room within the practice of the church to offer a premium to attract new givers and encourage more consistent and larger gifts from existing giving base?
Before I answer that question, I want to hear your thoughts. Hit the "comments" button below or send me a reply via e-mail.
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March 27, 2009
Need your vote on upcoming Pastor's Podcast topics
I'm gearing up for another round of Pastor's Podcasts. I have some suggested topics. I'd love to do this "American Idol" style. Please look at the list below and vote by commenting on this post with your first, second and third choice.
(Note: If you are one who refuses to comment on a blog, e-mail me your choices.)
List of Topics
- Keys to Strong Giving in a Weak Economy
- Building the Kingdom Instead of the Castle - Ministry expansion projects beyond the building
- Emerging Trends in Ministry Expansion Campaigns - changes based on the economy and other trends
- Overcoming the Challenges of Multi-site Expansion
- Finding New Money: The Role of Asset-based Giving in Ministry Expansion Campaigns
- All Givers Great and Small: How to Engage All Types of Givers
- Ministering to Major Givers
- Tax Changes and What They Mean for Giving
- Creating a Family Stewardship Philosophy
- Let's Hear It For (and From) the Givers - A campaign from the givers' point of view
Previous Pastor's Podcasts:
New podcast for pastors on leading churches in tough times
Pastor's Podcast: One pastor sees debt as ministry opportunity
Pastor's Podcast: Teaching Children About Stewardship
Pastor's Podcast: Capital fundraising in a tough economy
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March 26, 2009
One church uses video to capture their stewardship challenge
I stumbled upon Providence Baptist Church's video presentation of their annual stewardship campaign. I was struck by the use of the words "opportunity," "participation," and "personal calling" rather than the typical langugage and vocabulary of a stewardship campaign. The script even says that financial stewardship - giving our tithes and offerings - is just the beginning.
This church "gets it." Providence provides a holistic presentation of stewardship - one that teaches that being a steward means giving our time, talent, and treasures. It connects ministry needs with ministry opportunity and in just three minutes provides a simple, effective call to action.
By the end of the video, I wanted to sign up for something. This is a great example of what is means to creatively "make the ask."
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March 13, 2009
Web-based stewardship conversations
I have been attending Webinars regularly on various subjects for the last two years. In a previous life and previous venture, I would use Web tools for product demonstrations and collaborative conference calls.
I'd like to try this for those of us who have been given the responsibility of stewardship and giving in our respective organizations. And I think Web based tools may be a great asset. These tools eliminate the need to travel and facilitate a conversation or learning experience that anyone can join either "live" or access recordings on demand.
The great thing is that Dimdim is free. Many of us are facing expense cuts but rarely does that come with a reduction in expectations. If we could still accomplish workgroup activity without having to travel - even across town - this makes the effort that much more profitable and preserves our time (and money) for other things.
Are you familiar with the Webinar format? Would you be interested in participating or leading such an event? What topics would you want to discuss?
More to come soon.
Send me your thoughts.
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March 11, 2009
9 steps to survival in a challenging economy
Mal Warwick writes about Fundraising in Tough Times for the Stanford Social Innovation Review, a publication from Stanford University's Graduate School of Business. This fundraising giant points out 9 things that every nonprofit (that includes churches) should do RIGHT NOW to hedge against the impact our spirialing economy will have on giving.
One suggestion that jumped off the page for me was implementing online giving. If you're not already - at the very least - talking about online giving, you are leaving money on the table. Electronic transfer of funds is quickly replacing the use of paper money and checks. Churches should be seriously considering adding this as an option for your membership.
Remember, giving is not about you but your membership. Offering Envelopes, Online Giving, etc. are all systematic tools you can strategically use to encourage faithful, consistent giving among your membership base.
Are you currently using online giving? I'm interested in how you're using it as part of your overall funding plan and what level of acceptable or use it has reached.
Related Posts:
1. Is online giving a growing trend?
2. The results of online giving are in...
3. Electronic Giving Part 1: The Forbidden Conversation
4. Electronic Giving Part 2: Future or Fad?
5. Revisitng E-giving
6. Book Review: Digital Giving
7. Church increases use of onling giving
8. Concerns about E-giving
9. Online contributions increased in 2008
Review the entire E-giving catagory.
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March 9, 2009
A Small Change talks about translating tweets to dollars
Jason has a great post today on A Small Change about Translating Tweets to Dollars. We talked about the concept in A "Twestival" approach to Lottie and Annie special offerings last week.
Our ability to harness the power of new media to fund the ministry God has called us to do will multiply the resources available which will in turn empower us to do more ministry.
Are you considering using Twitter as a key tool in your funding strategy? If so, tell me how you plan to use it, and I'll post it to encourage others to think creatively.
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March 4, 2009
Pastor's video testimony on the results of stewardship emphasis
One pastor describes the measurable impact a four week stewardship emphasis had on his church. The church was considering closing its doors, but ended up with a surplus of available funds.
Have you had a similar experience? Send me your story or video or use the "comments" option at the bottom of this post.
(Note: This video was recorded by Denny Wright, Stewardship Crusader for the Arkansas State Baptist Convention. Keep fighting the good fight and helping pastors lead their churches to fully fund the ministry God has placed on their hearts.)
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February 26, 2009
A "Twestival" approach to Lottie and Annie special offerings
More than 200 cities recently participated in a Twestival designed to raise $250k in less than 24 hours for adequate drinking water in underdeveloped countries.
Was it successful? Yes. And something else happened that no one expected: Twitter became a proven platform to organize people who in turn generated a sizable sum of money for one corporate goal.
So what happens at a Twestival? People who use Twitter, the wildly popular microblogging site that is absolutely FREE to sign up and use, gathered together for a special fundraising event that had a lineup of speakers, performers, music and other community-building activities--all those things that are native to a live fundraising event. Only the twist is that these people were invited via Twitter and "twitted" about the event as they particiapted.
You may be a social media doubter. That's fine. But you can't argue with the results.
I began thinking about two special funds that Southern Baptists use to accomplish mission work in North America and around the world: Annie Armstrong Easter Offering and Lottie Moon Christmas Offering. What if we used a "Twestival" platform to reignite the conversation about these two causes and to organize groups of people all around the world to raise money for these special offerings just like we have traditionally done through local churches.
Would you be open to a more grassroots approach to these special offerings?
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February 23, 2009
4 new del.icio.us bookmarks on stewardship and giving
I haven't been as faithful adding bookmarks to my del.icio.us account as I had intended. But I've renewed my commitment to collecting every link I can find related to stewardship and giving so you could have an easy database of articles, blogs, Web sites and information related to the subject that seems to be lurking around every corner of church and nonprofit leadership.
My hope is that this site will be a resource to you as you're looking for stewardship and giving material for sermon illustrations, newspaper or magazine article ideas, podcasts or any other number of communication channels.
Here are four new bookmarks from today:
1. Raising Money in Hard Times: 10 approaches charities are taking to fill their coffers
2. Churches must address stewardship problems head-on
3. Increase the donation appeal of your church
4. Combat decreases in church giving (more money, less ministry)
E-mail me if you find a link that you'd like me to include, and I'll post it as soon as I can.
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February 20, 2009
Finally on Facebook
Ok. It's taken me some time to get here. I was cautious in approaching Facebook simply because I wanted to be intentional about how I used this tool. Plus, I only have so much time to learn new things. Nevertheless, I'm finally here.
I have to admit it was by way of a little peer pressure. During our national meetings this week, one Executive Director talked about how he used Facebook to connect with his Directors of Missions and local pastors. And in the next breath, he pulled out his flip video and explained how he and other leaders were using that as a way to create short videos and distribute them quickly throughout their convention.
I was impressed...very impressed.
It was time.
I'm on Facebook now.
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February 19, 2009
7 social media books you need to read
I spent the last few days with stewardship and cooperative program leaders from across our denomination. These are some amazing guys who have a burning passion to see the Church fulfill its Great Commission expectation.
One element of this week's discussion that has caught my attention is their willingness to embrace technology as a delivery system for information and as a way to multipy and strengthen their relationships with local associations, pastors and Christians.
I began thinking about those books that I've read that helped me form my thoughts and ideas surrounding social media tools and strategy. Here are a few that immediately came to mind:
1. Meatball Sundae
2. The New Rules of Marketing and PR
3. Groundswell
4. Mobilizing Generation 2.0
5. Digital Giving
6. People to People Fundraising
7. The New Influencers
Am I missing any?
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February 3, 2009
Follow "Do More Ministry" on Twitter
Just a reminder that you can follow me on Twitter.
In addition to alerts related to new blog posts, I share other news and information related to stewardship and giving. It's also an easy way to stay in touch. Feel free to use it as a way to communicate with LifeWay Envelope Service.
Look forward to following your tweets!
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January 14, 2009
"They" want to know your church's spending habits
People want to know how the money they donate is being used. The Dallas Business Journal reports that the State Attorney General's office has just launched an online tracking service to let interested people know how the charities they support are spending the money they receive.
Technology is changing everything. And it's not limited to how we communicate and collaborate. The social media revolution is returning the power back to the smallest common denominator, the individual donor.
What if an independent source began tracking the spending habits of your church and publishing that information for everyone (i.e. the world) to review? Would your church's financial decisions stand the test of public scrutiny?
Traditional non-profits are already being watched closely by sites such as Charity Navigator. It won't be long before churches might find themselves being tracked and watched in a similar way too.
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January 5, 2009
Searching for your next stewardship sermon?
If you're looking for some ideas for your next stewardship sermon or sermon series, Church Tithe Stewardship & Church Tithing has four good suggestions:
- Saving
- Debt
- Budgeting
- Faith and Trust
I agree that we need to focus on developing the "process" instead of focusing on the "results." Too often we settle into "you must give to the church or God will curse you..." type rhetoric when in fact we need to turn our attention to what creates and cultivates generous givers.
This will no doubt require a change in presentation and vocabulary on the part of the church leader. (See Pulpit vs. Pew.)
How can church leaders develop sustainable funding models that provide for fully funded budgets and long-term, sustainable ministry? That's the conversation we're having. And if you've just stumbled upon this blog, feel free to search the catagories to the right of this post for past material.
If you're a an avid reader, thank you. (And I'd appreciate it if you'd pass on what has been helpful to you to your friends and peers. The more people involved in the conversation, the more likely we are to address the pressing needs you are facing.)
This is an important conversation. It always has been. Given the current social and economic climate, perhaps this conversation has moved from "important" to "vital."
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October 23, 2008
Average donation per person may go down in 2009
There is a revolution taking place in the advertising world. Gone are the days where print marketing rules. It's too expensive. And in light of these tough economic times, companies are slashing marketing budgets to the bare minimum. In turn, marketers are looking down the barrel of Web 2.0 and either running away or embracing this new media platform.
The situation facing the business world parallels the NPO/Church World. It's time to take action and begin focusing on the best strategy (acquisition/outreach) to hedge against the worst case scenario (declining membership and giving).
Call it donor acquisition or outreach, in times when charitable giving is expected to stay at current levels in even the best case scenario, it's time to invest in growing the number of people connected to your community. But church leaders are going to have to rethink how they do this because the "old" way can't be funded properly within a minimal budget scenario.
My prediction is that the average donation per person is going to go down in 2009. Those churches who are focused on enlarging the members of their community have the best shot at withstanding the next 12-18 months. More people giving a little can add up to the same if not more than a few people giving a whole lot.
Posted by bstroup at 10:51 AM | Comments (0) | TrackBack
October 8, 2008
USA Today features charitable giving trends
I was so proud yesterday. USA Today added a complete section to their Tuesday, October 7, 2008, edition of their newspaper that shed a spotlight on Sharing in the USA.
For someone who lives and breathes in the world of philanthropy, church giving, fundraising, stewardship, etc., this was like a candy store experience.
Here are a couple of articles that I hope you'll take the time to read from this section:
1. The new face of giving - Electronic giving methods such as giving via text messaging and online giving are opening the world of charitable giving to younger audiences. And electronic giving options are also increasing the speed at which the donations are being received.
Charitable giving is a serious subject. The article cites that in 2007, giving exceeded $300 billion for the first time. There is also a growing interest among younger givers that don't simply want to write a check to an organization. They actually want to know how there money is being used and see giving more than extending a hand to a fellow human being and less of supporting the causes of an institution.
2. Offerings make up a third of U.S. donations - This article features a LifeWay employee and his family who've made a commitment to tithe. It also discusses the importance the act of giving is within all the major Western religions.
What was very interesting to note was a digram printed in the bottom right hand page (6E) that illustrated a striking reality: personal incoming giving to charity has remained the same (2.3% of disposable income) from 1967 to 2007.
Wow! What a day of news in the world of giving and stewardship.
Posted by bstroup at 11:23 AM | Comments (0) | TrackBack
August 19, 2008
More blogs needed on stewardship and giving
Duct Tape Marketing is a blog about marketing for the small business. It recently pointed out that 72% of online users read a blog and 36% think more positively about companies that have blogs.
What this means is that increasingly blogs are becoming a legitimate, viable means of communication with those who share an interest in or responsbility for any given topic. That should be a challenge to those of us who have been given the task for championing stewardship and giving within denominational and local church ministry.
We need more blogs on the subjects of stewardship and giving. These are essential topics that speak directly to the Church's ability to sustain and fund its ministry today and in the future.
I know there are more voices out there that frequently address these topics. I've searched and have only found a few voices in the blogoshpere. But I'm sure there is more out there.
What other blogs are you reading on stewardship and giving? Would you consider starting your own? It's simple, and we need as many advocates for these two subjects as we can possibly have.
(Note: If you're interested in starting your own but not sure how, let me know. I'll be happy to show you the way.)
Posted by bstroup at 9:46 PM | Comments (2) | TrackBack
July 27, 2007
The Gospels and Film (and stewardship?)
Part of being a good steward is imersing yourself in the communication habits of the culture you live in and using those habits to tell the story of God's love for humanity. Bill Seaver (THE Web 2.0 guru for churches wanting to implement new media strategies) has just finished work with a company called Modern Parables. Their goal is to tell the story of Jesus and salvation through short films.
Thanks Bill for reminding us that it's our responsibility as stewards of the Good News to tell the world in such a way that they'll hear and have an opportunity to respond. (In the end, isn't that the ultimate goal anyway?)
Being good stewards, living as good stewards involves more than just what we do with our money. It's a way of living that says "God owns everything"--my money, talents, etc. It's very simply the only response we can have to the total sacrifice of Jesus on the Cross. Anything less cheapens God's grace.
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July 13, 2007
Microexplosion mentions this blog
Microexplosion is authored by Bill Seaver. (The guy who wrote the e-Book that is on the right hand side of your screen.) He is one of the most creative and innovative thinkers I know. And he knows his stuff when it comes to Web 2.0 and the social media explosion.
He mentions this blog in a post yesterday.
Bookmark his site and visit it often. And e-mail him if you're interested in how social media could benefit your ministry or church.
Thanks Bill for your commitment to Kingdom growth through social media and Web 2.0 tools and strategies!
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