Last week I mentioned Warren Bird's dissertation on megachurches, and today on the blog you can download the whole thing. Those interested in what's really happening inside megachurches will benefit from his dissertation which explores the stereotype of whether most people are only spectators at really big churches. This is particularly helpful as it explores "free rider theory."

Free rider, a term coined in 1965 by Mancur Olson, is used for those who do not contribute in the provision of a public good, but enjoy these goods anyway. In churches, these are the individuals who come and benefit, but do not yet commit. So even if they do make substantial financial contributions, the average level of commitment in the church is lowered and the whole becomes less effective. In other words, if any organization has too many "free riders," churches included, the organization will fail.

Bird analyzed national surveys for churches of all sizes for group involvement -- as a way of sorting between "spectating" and "involvement." Bird explains,

The question of whether megachurches encourage spectator religion can be addressed from many perspectives. The approach of this dissertation will be: first, the proposal of an answer (namely that the data do not support the view of megachurches as spectator religion); secondly, the presentation of social theory that might support that answer; and third, the testing of the social theory presented through quantitative analysis supported by qualitative interviews. The outcome, if the hypotheses are well constructed, if they are reliably and validly tested, and then if the findings are cogently presented, might contribute to the increase of knowledge and ultimately to the sway of public opinion. (pg. 56)

Bird concludes that people's involvement is the same or better in larger churches than in smaller churches. These findings were later cited and expanded upon in the book Beyond Megachurch Myths (2007) by Scott Thumma and Dave Travis, and also validated in the megachurch chapter of What Americans Really Believe (2008) by Rodney Stark.

The rapid growth of megachurches, in both size and number, has surfaced several
issues of interest to sociologists. "Megachurches have exploded," Drucker says, "because
they asked, 'What is value?' to a nonchurchgoer and came up with answers the older
churches had neglected" (Drucker 1998:169-170). What value are megachurches supplying that other churches are not? "The greatest value to the thousands who now throng the megachurches--both weekdays and Sundays--is a spiritual experience rather
than a ritual."

Perhaps the most interesting sections are chapter 1, which gives a history of the development of megachurches, and the appendix, which gives photos and commentary on many U.S. megachurches. You can download Warren's dissertation below.