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SCOTT McCONNELL is Associate Director of LifeWay Research.
McConnell previously researched the needs and preferences of churches for
LifeWay’s Church Resources division for 10 years. This research has been
used for product development, marketing, and strategic planning decisions.
Prior to LifeWay, McConnell served as an associate project manager at
National Analysts, a Philadelphia based research and consulting firm. He
worked on segmentation and product development research for
telecommunications and utilities companies.
McConnell received a bachelor of science degree from the Wharton School of
the University of Pennsylvania.