Upward and JellyTelly
-September 3, 2009-Comments (0)
If you have been a reader of ParentLife, you know that we are fans of Upward sports. My family knows Upward from experience after my oldest son, Jonathan, played basketball for three years, and I helped coach. If you missed the article we posted on Upward yesterday, be sure to check it out.I was also interested to hear the announcement that Upward is partnering together with JellyTelly, a new online children's network launched by VeggieTales creator Phil Vischer, offering 24-hour access to high-quality Christian programming to children ages 5-11. In the new partnership, each child who enrolls in Upward receives a special code to unlock a learning video with a sport specific scripture at www.teamupward.com. The videos, which have been created by VeggieTales creator Phil Vischer's JellyFish Labs, are specifically produced for Upward to echo each of these values emphasized by Upward.
"Upward already has a wonderful ministry to a huge audience of kids," says Phil Vischer. "It's a privilege to help them reach a new generation of web-savvy kids in a way that can build their spiritual, moral AND physical health." JellyTelly plans on creating approximately 80 videos over the course of one year as part of this partnership. "We have been so pleased with the partnership with Phil Vischer and JellyTelly. Through the course of the next twelve months, over half a million children and their parents will be impacted by the clever and humorous approach to teaching sports and reinforcing the messages from Upward coaches," says Caz McCazlin, President of Upward Unlimited. "In this day and age, the ability to consistently impact and influence children where they are is a rare talent. We see the JellyTelly partnership as a way to successfully use the internet to reach these children."
To learn more about Upward, visit www.upward.org. For more information about JellyTelly, visit www.JellyTelly.com.
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