Below is an excerpt from my column in the latest issue from Outreach Magazine on the research we did for the 100 Largest & Fastest Growing Churches. It's always a list that generates a lot of discussion-- some of it gets heated. This article (co-written with Lizette Beard from our LifeWay Research team) seeks to address some of the concerns people raise about the list.

I had the chance to interview some of the pastors of the churches on this list and will be posting them in the coming days. For now, check out the article (reproduced in part here), and feel free to dialog in the comment section here at the blog.

AS I SEE IT: ED STETZER

Is It All About Ego?
And Other Common Misconceptions

My team has a love-hate relationship with this project of researching the 100 Largest and 100 Fastest-Growing U.S. Churches. They love "discovering" growing churches and learning from the churches whose commitment to reach people lands them on the lists year after year. Their favorite part is interviewing church leaders, hearing the stories of transformed communities and individual life change. They can't get enough of that stuff.

Then there are the rough days when they can't get past the gatekeepers, whose job it is to protect pastors from research companies wanting to conduct surveys. Or when they can't find out who in the church actually knows the attendance numbers. Or they can't seem to get someone to grasp the criteria of attendance not membership, weekend not weekly. And then there is the rare but very rude staff member. Fortunately, my team is familiar with what it takes to handle a sometimes difficult personality, so they have strategies in place.

But what bothers them the most is the lack of understanding about what this project is--a couple of lists that are simply meant to tell the story of how churches throughout the country are reaching people.

As you read this issue, we ask you not to miss the stories behind the lists because the real-life examples of what God is doing in and through the local church are the best part (see Page 60). We believe pastors and leaders of churches of all sizes can learn from these churches. We have. Their examples of innovation, creativity and risk taking--all to reach people and then give God the glory--have inspired each of us personally.

As we take a look at some of these churches, we're also sharing some of the more common criticisms and comparing them to what we've heard from these churches. Unfortunately, we know telling the stories won't dissuade all the critics. But we've learned that criticism actually does our research team and Outreach a favor by driving up the buzz and keeping us on our toes.

What about conversion growth?

Aren't these megachurches just swapping sheep and drawing in church hoppers?

I can honestly say that most of the pastors we talked to in this study are strategically focused on reaching out to those disconnected from faith and church and helping them learn about God. They seek to connect them to the community of believers....

Mike Bodine, senior leader at Central Christian Church (No. 11 Largest, No. 31 Fastest-Growing), describes what God is doing through the personal relationships Central Christian attendees are building in Las Vegas.

"It's a term we call one life--that every person at Central should have at least one life they're praying for and building an intentional relationship with," he explains. "And then they should be prepared to journey with that person and invite them to come hear a life-changing message of radical grace."

Las Vegas is experiencing a renewed spiritual hunger, Bodine says. In one weekend, Central Christian baptized 1,200 people.

"These are real stories of real people pulling back from the brink of suicide. Marriages are being restored, families being put back together, and people are becoming productive in society."

What about mobilization for service?

Aren't people at these churches just sitting and soaking?

On the contrary, some of the churches we talked to have made weekends of service an annual or twice-a-year activity. We heard stories of churches cleaning up foreclosed neighborhoods, sponsoring health clinics and stocking community food pantries. As a result, communities are seeing no-strings-attached compassion--the Church being the Church. (See PutYourFaithInAction.com for more information.) And many, perhaps most, of these churches are strategically and tangibly demonstrating the love of Christ to people with needs and hurts.

Christ's Church of the Valley in Covina, Calif. ( No. 57 Fastest-Growing, see Page 69) learned that the largest homeless population in Los Angeles County is single moms and started an after-school program

"We take these single moms who are trying to work two or three jobs just to make ends meet, and we go in with our teams to local schools," Senior Pastor Jeff Vines says. "Our goal was to have an after-school program in every elementary school in San Gabriel Valley."

"So while people have made a commitment to the ministry, at the same time there is a renewed passion for service," Vines says. "They come in to use their gifts, their talents and their abilities to make a difference in the world."

What about the churches that will never make the list?

Isn't it true that many healthy, growing churches will never qualify to be listed on some Largest or Fastest-Growing list?

Of course. I have been to some incredible churches and know great pastors who will never be on these lists. Not because they aren't reaching the lost, seeing life transformation or reaching out to their communities. I know churches that plant several churches a year. Since they give away people to the new plants, they barely "break even." Others are growing at a pace that eclipses (by percentage) those on these lists, but they don't yet meet the qualification for the Fastest-Growing list of at least 1,000 attendees. Still others are seeing steady growth, but they are in a geographic location or demographic situation where it's just harder and slower--but the ministry is still good, and it is blessed. There is nothing about these lists or this report that is ever meant to diminish or take away from the great work so many of these churches are doing. If a church doesn't make the list, I have to ask, "So what?"

Head over to Outreach Magazine to read the entire article. Feel free to give your thoughts in the comment section.

I just received my copy of the Assemblies of God Enrichment Journal. It contains what must be the longest article I have ever written. ;-)

I've posted the introduction here. If that interests you, be sure to read the entire article right here and then share your comments at the blog. The Enrichment Journal is always a well done resource and I don't know any other denominational "journal" quite like it.

Introduction

I have always been struck by the first few minutes of the movie Saving Private Ryan.The Americans have landed on the beach. Captain Miller (Tom Hanks) sees an opening for the men with protection on the other side. He says, "That's the route." Immediately, he sends six men through the gap and they are brutally killed.

The sergeant, who is more experienced, warns Miller with a stern look, "That's a ... shooting gallery, Captain."

Miller/Hanks responds, "That's the route." Miller commands another group of six -- "Go." They obey and are brutally cut down.

Miller turns to the next six and says, "It's the only way ... you're next." The third group of six loses several but finally breaks through the German lines. It is hard to watch. Many people close their eyes, unable to stomach the harsh realities of combat.

That is what church planting looked like when I started in the late '80s. Planters and their teams, unprepared for the challenges, quickly ran into harvest fields that soon became killing fields. They were excited for the task, but they were not ready to face the realities.

When I came to Buffalo, New York, to plant my first church, eight of us began with great enthusiasm. Now, 20 years later, only one of our churches remains. Four pastors are out of the ministry; three are out of their marriage and faith.

My interest in developing ways to change some of these brutal realities started in a conversation in St. Louis, Missouri. My denomination wanted to stop the carnage, so they brought our church-planting leadership together and asked, "What systems can we create to change the tide?" I was determined to be a part of the solution. I later wrote my Ph.D. dissertation focusing on how church-planter support systems impact church plants.

The past 20 years have produced radical changes in how churches are planted. Success rates are increasing. A 2007 North American Mission Board study assessing multidenominational church-plant survivability rates shows how 99 percent of church plants now survive their first year, 92 percent survive their second year, 81 percent survive their third, and 68 percent survive their fourth. These are encouraging statistics, especially in light of pessimistic reports that "80 percent of church plants fail in the first year."

We are doing many things better and much of this is due to the emergence and development of church-planting systems. This article will explore church-planting systems, their components, and the impact they currently have in church planting. I will address church-planting systems in three ways: who uses them, how effective they are, and what we have learned about them.

The rest of the article is here.

The most recent issue of Outreach Magazine is out. If you are a subscriber, you have already seen it... but if not, let's get that going!

In this issue, my column asks a simple question, "Should We Really Listen to the Unchurched?"

I am always fascinated by the blog comments I receive from people who say, "We don't need to do research, just read the Bible." Now, I am one who wants people to read the Bible a lot more, but it seems that when you read that Bible you find examples of people like Paul: seeking to understand the culture as they reach it.

I do think that sometimes people listen too much to the culture and have written about that on many occasions. Sometimes people over-contextualize. But, usually the ones who object to listening to the culture and contextualization are, well, the ones who often need to do both.

So, here is my column in the most recent issue.

Should We Really Listen to the Unchurched?

Everybody listens to someone. As parents, we teach our children to listen and comply with what we tell them. As employees, we follow the guidance of those in authority over us.

However, as ministry leaders, we may wonder from whom we should take our instruction. Our theology tells us to look to God, but can we also find any insight listening to people outside the Church?

In our latest LifeWay Research book, Lost and Found: The Younger Unchurched and the Churches That Reach Them (B&H), we studied young adults' views of religion, spirituality and the Church. We used those findings to provide instruction and examples of how best to connect this generation to God and church.

As good as research can be, some question the idea of doing this type of analysis, saying we're surveying the wrong crowd. Let's agree on this: God, through His Word and the work of the Holy Spirit, is the unequivocal authority on ministry and church. But the next questions are: "Do the beliefs of the unchurched really have value? Should their ideas and perspectives inform our evangelistic strategy?" Here is my answer to both: YES.

A Hopeful Response

I believe that God is honored when we listen to the longings of the unchurched because it is mercy and mission that compel us to listen. We pay attention to the longings of the lost because we care for them (mercy) and desire to make the Gospel known to them as clearly as possible (mission). Knowing the people we hope to reach allows us to better address their concerns, articulate the truth and apply the Gospel.

Some believe this generation is disinterested in the things of God and thus, demand the Church alter its beliefs and mission. Our research indicates quite the opposite.

A Spiritual Generation

Spiritual interest is high among the younger generation. Although being spiritual does not always equate with being religious, only 18 percent said they were neither spiritual nor religious.

A majority (81 percent) of younger unchurched adults in America believe that God or a higher supreme being exists. Research also shows, that the theological beliefs of unchurched people in their 20s are closer to historic Christianity than the beliefs of older unchurched generations.

Young adults certainly are more interested in Christianity than many think. Almost 90 per- cent of the unchurched in their 20s would be willing to listen
if someone wanted to tell them about Christianity. Three out of 5 would be willing to study the Bible if a friend asked them.

Asking the Church to Be the Church

Our data showed that the younger unchurched see Christianity as relevant and viable, but more about organized religion than loving God and people. They believe the Church is full of hypocrites and is unnecessary for spiritual development.

However, much of what they are looking for can be found in God and His Church. Our churches should be embodying authentic community, a life of depth, a responsibility to serve others and the desire to connect with other generations. Our research revealed these are the very things that the younger unchurched deemed important.

The younger unchurched don't need us to re-create our message to accommodate their needs. Rather, what they are often seeking is what we need to be doing for the Church to actually be the Church.

Ed Stetzer is president of LifeWay Research (LifeWayResearch.com) and co-author (with Richie Stanley and Jason Hayes) of Lost and Found: The Younger Unchurched and the Churches That Reach Them (B&H). You'll find Ed's research blog at OutreachMagazine.com.

Richard Mouw, president of Fuller Theological Seminary, has a solid article at Christianity Today responding to - and somewhat sympathizing with - Rev. Katharine Jefferts Schori's remarks about "the Great western heresy." And what is the "great western heresy" the Presiding Bishop of the Episcopal Church in America wants to warn us of? Individualism. Mouw writes,

In her opening address to the Episcopal Church's recent General Convention, the Rev. Katharine Jefferts Schori... made a special point of denouncing what she labeled "the great Western heresy"--the teaching, in her words, "that we can be saved as individuals, that any of us alone can be in right relationship with God." This "individualist focus," she declared, "is a form of idolatry."

Dr. Mouw rightly agrees that there are dangerous forms of individualism that had plagued the church, and points out that Christianity Today has articles reflecting a call back to a more corporate understanding and experience of the Christian faith.

It is certainly true that God is saving a people (corporate) for himself, and with them all of creation so that in the end his redemptive work through the death and resurrection of Jesus is truly cosmic in scope. Yet this does not take anything away from the reality that God saves individuals. Mouw explains,

We evangelicals never downplay the importance of individuals--as individuals--coming to a saving faith in Jesus Christ. We never say that an individual's very personal relationship to God is not important. What we do say is that individual salvation is not enough.

Some who are talking through this very issue are simply talking past one another - some wanting to talk about bricks (individuals) while others wants to talk about the building (the community of faith). Yet others are clearly talking about another gospel altogether.

Dr. Mouw's article is a good, short read, as is R. Scott Clark's response to Schori (via Justin Taylor). Wes Kenney agrees with the Presiding Bishop here (something I am sure was difficult for him). You can also download Katharine Jefferts Schori's address here.

What do you think? What are the dangers at play here? How is the Presding Bishop right, how is she wrong? Why does it even matter to us?

My new article went up at Sermon Central. I have the privilege of serving on the advisory council for Sermon Central and am always appreciative when they publish our research or writings.

Check it out below and share your thoughts in the comments.

How Do You Handle the Word of God?

Recently I had the opportunity to travel to Europe to speak to pastors, missionaries, and church leaders. Europe is one of the most difficult and often discouraging ministry contexts in the world. Yet, the trip was incredible. Along the way, I met courageous men and women who were faithful to Jesus and his Great Commission within a culture that largely rejects their faith.

I visited worship services there and on four other continents. In every worship service I visited, no matter what country I was in, I had a simple expectation: the preacher would use the Bible in the sermon. God's Word is certainly (at least some) part of the vast majority of Christian sermons. If a Christian preacher doesn't use the Bible in the sermon, in fact, I'd be hard-pressed to call it Christian preaching.

But that's where the sermon similarities end. Pastors handle God's Word in many different ways depending upon their ministry context. In some ways, this variety can actually be good; after all, preachers are charged to preach the Word to a particular audience. Jesus himself taught in different ways at different times in his ministry. When he preached to the religious leaders of his day, he preached forcefully. In the Sermon on the Mount, he preached to his core group, the disciples, and he challenged them to go deeper. To the crowds, he preached differently still. So preachers who preach differently in different contexts should not surprise us.

At LifeWay Research, we recently studied the variety of ways pastors use the Bible by looking at 450 different sermons (all by different preachers). We gave our research team the audio files of these sermons and some objective questions about how the preacher handled God's Word.

Thus, let me share about the research and my views on preaching at the same time. Later, we will release a standard report; in the meantime, let me share some of the results.

First, a bit about our methodology. The sermons were randomly selected from two prominent online audio sermon sources. The dates the sermons were preached fell between August 31 and September 14, 2008. A percentage of sermons were even checked a second time to verify and confirm that the research team was accurately reviewing the material.

Our sample certainly impacted the results of our study (which is why we reveal the sample source). We know that those who upload their sermons to online sites are different than those who do not. Are they younger, more evangelical, better educated, and more computer literate? We do not know for sure. But this is not an analysis of ALL preachers, only of the sample described.

Sure enough, in these 450 sermons, the preachers handled God's Word differently. The way pastors organized their sermons varied widely. Half of pastors traveled verse-by-verse through a passage, and almost half organized their sermons around a theme. Almost one out of five pastors named and explained a Greek word in their sermon. More than half explained verses by using other verses in the Bible.

Even though different preachers handle the Word differently, I believe they're all obligated to teach it as authoritative, not merely as a scriptural footnote proving something they already wanted to say. Four things have to be true about a pastor's handling of the Bible if that pastor is to preach authoritatively.

1. The Word should be heard

Our central task as preachers is to present God's Word. Paul asked a series of questions that should haunt all of us who preach: "How can they call on him in whom they have not believed? How will they believe without hearing about him? And how can they hear without a preacher?" (Romans 10:14 HCSB) A preacher isn't a self-help guru. A preacher is not a political activist or an entertainer. Those who preach are truth-dispensers, proclaimers of the Word. If we don't do our job as preachers, people will not hear the good news and therefore can't respond to it. What we do is crucial.

At a surprisingly high level, most of the preachers we studied seemed to understand the need for the text. Four out of five of these sermons conveyed the correct meaning of the chosen text according to our research team's analysis (which was not denominationally specific). I'm encouraged by this. People will not really hear God's Word in our churches if we're not preaching it accurately.

Of course you can preach the Word accurately and still no one will really "hear" it; we must share God's Word in the way our hearers will understand it. No matter how accurately the Bible is preached, our message can get lost behind jargon and phrases that mean nothing to our congregations. This doesn't mean that we should gloss over difficult words within scripture. But we do need to explain the original language and "churchy" words we use. Words we only hear in church such as "holy," "righteousness," and "propitiation" can help hearers understand God's truth only if properly clarified.

Many of the preachers we studied did this. In fact, 41 percent explained at least one church or theological word during their sermon. Another 21 percent avoided such words altogether. This means more than half of the preachers we studied either avoided or at least explained some of the church or theological words they used. While this is notable, it still means that one out of three preachers are not speaking in the vernacular of their audience at least if the uninitiated or unchurched are in attendance.

Paul could have just asked, "How can they believe without a preacher?" But he didn't. Without people hearing really hearing what you say they will not believe the message.

2. The Word should be organized

If God is orderly, and the story of creation suggests he is, then the preaching of his Word should be, as well. Having a good sermon structure matters as listeners try to make sense of your message.

A good sermon structure simply allows your listeners to more easily grab upon truth. It's like a well-organized toolbox: If you know where everything in your toolbox is located, you can go find a tool even when your lights are out. Why? You know where everything is. A good sermon structure can do the same thing. If you've organized your sermon well, your listeners will be able to understand the Word more easily even when you're dealing with difficult subjects.

But different people and different cultures think differently and organize their thoughts differently. Not everyone looks for their tools in the same places. Your task as the preacher is to know how your listeners organize their thoughts and to organize your sermon likewise. (And you should note that our sample was in English, which limited the cultural diversity of our study group.) As we studied these 450 sermons, we saw three main categories of biblical preaching. Each category pointed to an important element in biblical sermons.

Half of these preachers focused their preaching around one block of scripture text, moving verse-by-verse through the passage. In truth, every sermon should strive to explain scripture. If the sermon fails to do so, it's hard to say the Word is central to it.

Another 46 percent of preachers focused their preaching around a main theme, question, or topic using multiple Scriptures to support it. Themes may address issues that listeners deal with throughout their life, or they might highlight a biblical principle or doctrine that should impact the listener's thinking. Again, this method effectively helps listeners apply the Word to their lives, no matter what organizational method they use.

Finally, the other 4 percent organized their message around one main biblical character using multiple Scriptures to support the theme. This demonstrates the necessity of personalizing biblical truth letting listeners see the truth lived out in someone else's life. (Wayne Cordeiro does a helpful job unpacking this approach to scripture in his book, The Divine Mentor.)

All of these examples are appropriate ways to structure a sermon depending upon your audience, and all point to essential elements in a good sermon.

3. The Word should be sufficient

Preachers today can be tempted to use all sorts of extra-biblical resources to make their sermons more interesting to the unchurched. Much of those efforts are good: For example, a movie clip may make a nice illustration. A quote from popular culture may show listeners the relevance of what you're teaching. What a commentator says about a verse may help explain the scripture better.

But, the best way to explain scripture is with scripture itself. Sometimes it isn't the most convenient place for us to go, but the Bible is simply far better equipped to explain itself than popular culture. More than half of the sermons we studied (56 percent) used cross-references to explain the Word.

I am not saying that cross-references are the only way to help us explain the Word. In many of the sermons we studied (just under half), the preacher gave contextual background information on the biblical book being studied to help listeners understand the text's meaning. About four out of ten preachers explained their text by talking about its context or what came immediately before and after the passage. Almost one in five preachers gave little to no background information to help explain the texts they preached upon.

4. The Word should be useful

God's Word should make a difference in the lives of our listeners. When God's Word is preached boldly and authoritatively, people change. Paul told Timothy, "All Scripture is inspired by God and profitable for teaching, for rebuking, for correcting, for training in righteousness, so that the man of God may be complete, equipped for every good work." (2 Timothy 3:16, HCSB)

Paul says God's Word is useful (or profitable) to equip us to do his work. In fact, he says all of God's Word is useful for this this includes Leviticus, Amos, and the lineage of Jesus. He doesn't give any exceptions.

The preachers we surveyed had a definite preference for the New Testament. Nearly three quarters (71 percent) of the main biblical texts were found in the New Testament. More than a third (37 percent) of the sermons came from the New Testament letters alone. A quarter came from the Gospels.

When preachers flipped through their New Testament looking for a passage to preach upon, they didn't flip far. Matthew was the most preached-upon and the most referenced book in the entire Bible. Genesis was the most preached-upon Old Testament book. Luke, John, Acts of the Apostles, and Romans all from the New Testament were the other most likely biblical books for preachers to use as a main text.

Every book, every page of the Bible is useful to make us more like Christ and prepare us for ministry, not just our favorite books or pages. In fact, an important part of authoritative, biblical preaching is helping listeners discover "the whole counsel of God." (Acts 20:27) This means we have to flip further into our Bibles if we're going to be completely obedient to our call.

How we handle the Word of God matters. As preachers, we have a limited time with our audience every week. The question is, how will we use that time? Will we handle the Word of God in a way that demonstrates its authority in our lives and over the lives of our listeners?

How important is this issue? God's Word is bread to a spiritually lost and hungry culture. The issue is urgent. Here is my challenge: Over the next 90 days, take action steps to make your sermons more biblically relevant. The following steps will help you get started:

1. Listen to one of your recent sermons and assess how you handled the Bible (start by listening for how your sermon addressed the four points in this article).
2. Have someone you trust (maybe from outside your church) listen to a different one of your sermons and do the same assessment.
3. Read some books on preaching, like Christ-Centered Preaching by Bryan Chappel or The Divine Mentor by Wayne Cordiero, to help your personal approach to God's Word.
4. Create a list of clear and measurable goals to strengthen the biblical content of your preaching.

My prayer is that God would do something new and deeper in all of us who have the honor of communicating his life-changing truth. May every man, woman, and child in every community truly see and hear his Word as a result. It's really the most important concern we can address as we prepare to preach.

Jump into the comments below and leave your thoughts.

Some bloggers have already responded to The Tennessan article on SBC decline that I mentioned yesterday, including:

Michael Spencer (Internet Monk)

SBC Impact

Pat Hood (cited in the article)

I will add more if I see them. Feel free to link yours or suggest others below.

The Tennessean has another article about the SBC today, their second major focus this month. It has some interesting interviews and analysis.

The reporter, Bob Smietana, gathered quite an array of quotes and contacts so it is some good reading.

I found the section on "stifling innovation" to be fascinating:

The conservative resurgence also had an unintended consequence, said Roger Finke, a sociologist of religion at Penn State University. Finke said growing religious groups often share two characteristics. They have a set core of beliefs as a denomination but allow innovative practices in their local congregations.

Finke believes that the conservative resurgence stifled innovation.

"They preserved a more conservative theology," he said, "but they ended up placing controls on local congregations."

Here is what I wrote and spoke about the SBC a couple of years ago:

The first step in organizational decline is that you lose your creative people, who decide to go on to more entrepreneurial settings. We have already lost most of this number. In fact, we have actively pushed many of them out by teaching and preaching against them in many SBC contexts and venues. The next step in decline is that the most competent among us begin to leave...

We've already told a whole generation of 'Purpose-Driven' pastors that they're not really needed or wanted in today's SBC [that would be my generation]. Are we intent on communicating this same message to the next generation?...

When Jimmy Draper was planning the first national 'young leaders' meeting, he asked me for suggested speakers. I told him what we needed most was a nationally-known pastor who had credibility with young pastors and who was also still clearly connected with the denomination. His voice went up with excitement: "Exactly! Who?" With sadness I replied, 'That's my point.'

There were some insightful stats as well:

In 1978, just before the start of the resurgence, there was one baptism for every 36 members of the convention. By 2007, that ratio was one baptism to every 47 members.

"We are baptizing fewer of our own children, and fewer unchurched people," LifeWay's Rainer said.

More than 9,000 congregations, or almost a quarter of all Southern Baptist churches, reported no baptisms in 2007. And, in that year, only 8.3 percent of the churches were responsible for 49.8 percent of the convention's baptisms.

And this is particularly pointed:

In 1971, there were 1,434,892 children ages 6 to 11 in Southern Baptist Sunday schools. By 2007, the last year for which statistics are available, that number had dropped by about 455,000 to 979,429. At the same time, the U.S. population grew by 46 percent.

There are mentions of my friends Pat Hood, pastor of LifePoint Church and Rick White of The People's Church, two local contemporary SBC churches.

Feel free to weigh in with your opinion...