Do you remember the playground game Red Rover? You know, where school kids stand in two lines facing each other and take turns yelling out, "Red Rover, Red Rover, send Suzy right over!" Then little Suzy would have to leave her line and run as fast and hard as she could to break through the other line of kids holding hands. If successful, she would take one member from the other team back with her to her line. If unsuccessful, Suzy had to remain in the opposing team's line and then another child would be called to come over.

The game has seemed to lose some steam in the last few years. Maybe it's due to the development of "cooler" games. Perhaps it's due to the number of kids with neck injuries from nearly being strangled trying to break through. Whatever the case, it seems for the most part that Red Rover has gone to the playground cemetery along with King of the Hill. We'll have to hope for a resurrection.

It has occurred to me that we often to adopt a kind of Red Rover Strategy in church planting and pastoring. Like Paul in Acts 16, we hear the call, "Come over and help us!" and we react with a violent attempt to just break through the line. We have a dream in our heart to plant or pastor a church and we become so consumed with this vision that we barrel right into a new town looking for the weakest link in the chain before ever getting an honest and clear picture of the people that live there. We start plowing into a community with strategy, plans, and really great books written by "cool" church planters and pastors without ever considering the group of people into which we're being sent. And before we know it, we find ourselves strangled, trying to break into a community that is not ready or able to receive the church we have planned.

So, let me say this; before planting or pastoring a church, it's vital that we have a vision of the people to whom God has sent us. This was the crucial step that happened in Acts 16.

Paul and his companions are setting out to minister to people and they're running up against barriers along the way. The Bible says, "Paul and his companions traveled throughout the region of Phrygia and Galatia having been kept by the Holy Spirit from preaching the word in the province of Asia. When they came to Mysia, they tried to enter Bithynia, but the Spirit of Jesus would not allow them to. So they passed by Mysia, went down to Troas. During the night Paul had a vision of a man of Macedonia standing and begging him, come over to Macedonia and help us!" The "Come over and help us" ends with a little dative case pronoun: "us." And, it matters.

Here was Paul, sure of where he wanted to go, never stopping for directions, but being stopped at every turn. Until he received God's vision for ministry. And in the vision, he met a person, the man from Macedonia. We can learn a clear lesson from this story. Do not go plant or pastor a church if all you have is a vision for a particular kind of church, or because you think a particular city is "cool." You can only plant or pastor a church when you have a vision for the people. Part of being missional is to recognize that we are to go into a culture, engage the people of that culture, and plant a Biblically faithful church for those people, all the while acknowledging that culture matters in the way we do ministry. In many ways, the how of church ministry is determined by the who, when, and where of culture.

So, when we "come over," it's important to remember that we are going into our own community, not someone else's. It's so easy to hear an incredible speaker at a conference and say, "I'm going to be just like that pastor!" That is not the right goal, nor is it what God is calling you to be. Too often, we get so excited by someone else's church that we get a vision for their church before we get a vision for our people.

My challenge is, don't plant or pastor a church in your head. Plant or pastor a church in your community. When you are there, that's when the Gospel transforms real people who are living real lives. When we are in love with someone else's community, we fall prey to community lust and demographic envy. We begin thinking, "If I could just be in this part of California, or this part of Seattle, or this part of Manhattan... then, my church would be incredible." Know and live in your culture, not someone else's. Don't just bring a model, bring the Gospel. Create a church. Don't create a plan.

Most importantly, we must bring Christ, not just a church, particularly a way of doing church. Sometimes, I think we get too excited about the fact that we're leading a church. That's great, as long as we remember that we're planting the Gospel that creates a church, not a church that's known for being the best church or the most trendy or the most relevant. We're planting the Gospel and so we bring Christ and not just the church. Being missional has to be tied into the mission of Jesus, which is to seek and save the lost.

Unlike the in the game Red Rover, we win when we get to stay with our new "team" and begin leading it in a new direction. Planters and pastors must first take the time to listen to the Spirit, responding appropriately His call to the particular people He assigns to us. Then, we can best respond to the call to "Come over" and win them for the kingdom of God.

I find that many people who are not currently in a mega church have certain ideas about the "kind" of people in such churches. An interesting new study by Warren Bird and Scott Thumma has been released via The Hartford Institute for Religious Research titled, Not Who You Think They Are: A Profile of The People Who Attend America's Megachurches. Below are the bullet points of the more prominent findings:

• Young and single adults are more likely to be in megachurches than in smaller churches.
• Nearly two-thirds of attenders have been at these churches 5 years or less.
• Many attenders come from other churches, but nearly a quarter haven't been in any church for a long time before coming to a megachurch.
• Attenders report a considerable increase in their involvement in church, in their spiritual growth, and in their needs being met.
• Forty-five percent of megachurch attenders never volunteer at the church.
• New people almost always come to the megachurch because family, friends or co-workers invited them.
• What first attracted attenders were the worship style, the senior pastor and the church's reputation.
• These same factors also influenced long-term attendance, as did the music/arts, social and community outreach and adult-oriented programs.
• Attenders can craft unique, customized spiritual experiences through the multitude of ministry choices and diverse avenues for involvement that megachurches offer.

This is a large document, and you would do well to download the entire report as a PDF.

Check it out and come back to discuss. Are you surprised about the findings? What are you experiencing in your church?

I guess I am relatively integrated into the online community: You can find my articles, preaching and lectures around the internet at various websites, I have my own youtube channel, of course I have a blog, and I have found the value of social networking tools like Facebook, Twitter. And for the record, I'm not even thinking about using Myspace (does anyone still do that?), tumblr (which is pretty cool), or anything else out there. At least for now.

But now that I've been at it for a while now, I can honestly say there are a number of things I really enjoy about social networking.

* It's great for re-connecting with people with whom I've lost contact.
Honestly, this is a huge plus and has made staying in touch with people much easier - especially for those of us who find ourselves busy and pressed for time.

* It allows for immediate reaction and response to ideas and issues.
Social networking has worked well at informal polling and pulling advice and ideas from my online "friends."

* It provides a way for sharing both the serious and the superficial aspects of life.
Simply put, this is both helpful and enjoyable! Most people get that social networking can be enjoyable, but I also find it inspiring to read what God is teaching others and what risks some are taking for the gospel of Jesus Christ. Of course, such insights are not gleaned from everyone so you have to know who to watch/read.

* It is an immediate call for prayer that crosses the globe.
Just last night I got word that Donna had been in an accident and quickly posted, "Donna's been in a car accident. She says she is fine. I am on my way there now." I am very thankful for those who prayed and wrote back.

But like all things in life there are things in life there are negatives.

Many of my friends say they want to be less connected via the Internet, not more. They say they can't spend their days responding to Twitter direct messages and Facebook messages. Sometimes that is because they say they are too busy. Sometimes it is because they say such interactions are superficial. I must admit, I understand at times. However, I am of the opinion that it is better to be connected using social media, recognizing the limitations, than to be disconnected. As a rule, I respond to all my Facebook messages as that seems people are really writing me (like they do on email). I try to respond to as many Twitter messages as I can, but responding to all gets very tedious to those who follow you since your responses go to all your Twitterfriends (and many are just comments, not really part of a conversation). I try to respond to all direct messages, though sometimes I fall behind.

I think I like Facebook better than Twitter, though I use Twitter to "feed" into Facebook. On Facebook, you can actually see the interactions below a comment. On Twitter, you cannot. It is interesting to me that people are much more likely to respond on Facebook than on the blog. I have probably had over 100 Facebook conversations this week and a much lower number on the blog (though this has been a slow blog week).

There are some disadvantages, but I like the value of being connected in this way. So, for now, I am still "in."

However, just for fun, there are some things about social networking that drive me just a wee bit crazy. For example:

* When Twitter friends ask me to promote their product on my blog or Twitter.
Stop it.

* When conferences ask me to promote their conference on my blog.
Stop it.

* When people want to argue with me through Twitter.
Here's how it goes down: "Do you really think it is right for LifeWay to not sell this or that product?" Yes, let me think, could I have the privilege of debating you about this while 2000 people watch and we put our thoughts into 140 character Tweets? Genius.

* When people do drive by questions.
For example, I tweet, "Going to be in Chicago for a week teaching at TEDS." My next tweet is, "Just landed in snowy Chicago." Then, I get two replies, "Ed, how long will you be in Chicago?" Three words people: READ THE FEED. It's not as violent as a drive-by shooting, but it's just as impolite.

* When people try to discuss blog posts via direct message on Twitter.
Look, if I wanted to have a private chat about it I would not have posted it on the blog.

* When people ask me random questions via Twitter.
"Ed, we have 300 people in our church. How many students should we have in our youth group?" My name is Ed, not "google." And, that has a lot to do with your community, by the way.

* When Facebook friends ask me my email address.
Look-- if we are friends, it is right there. This is almost like someone calling me up on my cellphone to ask what my area code is. *sigh*

* When Facebook friends invite me to an "event" they should know I cannot attend.
If it's not a real event, I don't want to "attend." If it is a real event and it's out of state-- it's irrelevant to me.

* When people invite me to join their "cause." I am not joining your crusade for or against the "new facebook," the "reason for the season," or anything else.
I do not believe you are going to change hearts and minds and overcome the evil one with what amounts to an electronic petition that no one cares about.

* When people invite me to play some kind of a Facebook game.
Look-- you may enjoy Dungeons and Dragons but I don't want to play it with you at this stage in my life. I'm not networking here to see your magic castle, become your squire, or fight your mob war. Just sayin'

Alright... enough fun.

Those are my thoughts about social networking. What are yours?

I am interested in a couple of things:

1. What are you thoughts about social networking? Do you use some of these tools? Why or why not? Give me your thoughts.

2. What suggestions would you have for me? I have been intentionally adding more video content at the suggestion of some friends, but what other suggestions would you have for the blog, Twitter, and Facebook. For example, I am thinking of creating a regular on-line (live) video conference to answers questions that people might want to ask. (Let me know if you think that would be a good idea, if you don't mind.)

To me, the question I struggle with is this: how can these tools be used to advance the Kingdom? My goal is to help pastors and church leaders. I don't think short interactions do that (and I wonder about the narcissism it may promote). So, I write longer blog posts than most do in the hopes they might provide some helpful content. I see Twitter as more relational fun with folks who are interested in what you do. I see Facebook as a community of acquaintances and friends in discussion. And, I see the blog as a place to put deeper thoughts or ideas that require more space.

So, I would love to hear from you and let's do a little social networking here.

I am open to your ideas, suggestions, requests, or criticisms.

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And, these are the responses I got from some friends when I tweeted about this post. As you can see, only Larry is really a Christian. Grin.